Navigating modern veterinary medicine

Enhancing access and affordability 

By Cherice Roth, MS, DVM, KeraVet Bio Lead Medical Advisor

Much like its human counterpart, veterinary medicine is in a state of continuous evolution, adapting and expanding to meet the diverse needs of its clientele. Among the most pressing challenges we face today is ensuring that all pet owners have unfettered access to quality care for their beloved companions. Let’s explore the various facets of this challenge and the emerging innovative solutions.

Access to care

Beyond the traditional vet visit

We live in a fast-paced world, making getting to the vet clinic more complex than it once was. Work schedules, family commitments, and even geographical constraints can make regular vet appointments a logistical challenge for many pet parents. This is where the multifaceted nature of modern access to care steps in.

Embracing telemedicine

The Digital Consultation

One of the most significant advancements in recent years is the rise of veterinary telemedicine. By leveraging technology, vets can now consult with pet parents remotely and offer advice, preliminary diagnoses, and post-operative care instructions. This eliminates the need for physical visits in certain situations and provides a more flexible and convenient care avenue. Telemedicine is nothing short of a boon for pet parents juggling hectic schedules or those in remote locations.


Quality care at every price point

Historically, the cost has been a significant barrier to accessing veterinary services for many families. Recognizing this, the industry is evolving to offer diverse service packages catering to various budget constraints. From tiered service options to subscription models and wellness packages, veterinary clinics are becoming more inclusive thus ensuring every pet has a shot at quality care.


The struggle to maintain after care

Ensuring pet parents follow through on post-operative care or treatment regimens has become more difficult over the years. While the connections they have with their pets are stronger than ever, so are the additional demands of their time. What can feel like a simple ask of using an E-collar or keeping the pet from licking the wound otherwise can be a daunting task.

In response, the industry is pivoting towards more user-friendly solutions. Products like KeraVet Gel address the common issue of wound licking, eliminating the need for constant reapplications or the cumbersome E-collar. Such innovations not only simplify the care process but also enhance compliance.

The world of veterinary medicine is responding proactively to the changing dynamics of pet ownership. By embracing technology, rethinking pricing strategies, and innovating in product design, we ensure that every pet, irrespective of their owner’s schedule or budget, has access to the best possible care. As we move forward, it’s exciting to envisage a future where every pet parent feels empowered and equipped to offer their furry family members the best health and wellness.


Learn more about KeraVet Bio Lead Medical Advisor, , Dr. Cherice Roth, MS, DVM, by visiting her on LinkedIn.